In a city where everything is within walking distance, it's easy to assume that we have access to everything we need. Yet, thousands of citizen residents, including those in Pittsburgh, don't have the means to buy food. This becomes even more problematic for students beneath the poverty line. It's time to stop making University of Pittsburgh chose between buying books or eating dinner. The Pitt Pantry and it's new social media will focus on transforming food insecurity on Pitt's campus.

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In order to educate the Pitt community, promote the pantry's services, and draw in more donations, I am creating a social media strategy for the Pitt Pantry. This strategy will focus on Facebook, Twitter, and Instagram. Each platform will be catered to its specific audiences and to garnering the most activity. With social media, the Pitt Pantry will be better equipped to increase food security for Pitt students.